1) Positioning: solution first
Segments & attachments
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Fine/flat → Volumizing Brush + 40 mm auto barrel for bigger waves & lift
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Frizzy/curly → Smoothing / Soft Smoothing Brush + low/medium heat + cool shot
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Damaged/color-treated → Blow Dryer/Concentrator to pre-dry → Blowout Brush for sleek shine
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Shaping curls fast → 32 mm auto barrel (tighter curls/short hair), 40 mm (looser waves/long hair)
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Directional control & definition → Elbow to angle airflow at roots; Diffuser for natural curls
Your 9-in-1 kit: 32 mm auto barrel, 40 mm auto barrel, Elbow, Diffuser, Blow Dryer/Concentrator, Soft Smoothing Brush, Volumizing Brush, Smoothing Brush, Blowout Brush.
Differentiators: quick-release system; wrap-style airflow; PTC/MCH constant heat; DC/optional BLDC; ionic module; 3 temps × 3 speeds; low noise; US ALCI; ceramic finishes; gift box + travel kit.
Blow Dryer Brush & Volumizer — Private Label / OEM
2) OEM/ODM & Compliance
Sampling: lock strength, airflow/temperature maps, heat-up to 85/120 °C, airflow/airspeed, noise, ion output, temp tolerance (±5 °C), cord length & plugs, multilingual IFU & FAQ.
Compliance: CE (LVD+EMC), RoHS, REACH, IEC 60335-1/-2-23 design; UL/ETL + ALCI for US; UKCA/RCM; FCC/RED if wireless/app.
QC: 2 h × 3 burn-in, drop & anti-tangle, ≥5,000-cycle cord bend, bristle heat/pull; temp uniformity & ion verification; AQL 0/2.5/4.0.
3) Pricing & Unit Economics
BOM: housing/coating, heater, fan/motor, PCB/thermostat, ion module, cord + ALCI, 9 attachments, packaging/IFU.
Landed: EXW/FOB + inland + sea/air/DDP + duty (often HS 8516.32, confirm) + testing/certs.
Targets: ≥55–60% gross, ≥12–15% net; hero 9-in-1 value-priced; 4-in-1 / accessories for traffic & bundles.
4) Channels
Amazon: 7-image stack (before/after, 32/40 mm guide, attachment matrix, ALCI), 15–30 s video, A+ comparison, FAQs; keywords from “hair dryer brush / hot air brush” to “wrap-style 32/40 mm”; auto → phrase/exact; launch with ≤45% ACOS and 40+ compliant reviews.
Shopify: collections by use/barrel size; tutorials blog; PDP comparison table; warranty & replacement-head subscription.
TikTok Shop: 3-sec split-screen “5-min hand blow vs 3-min 9-in-1”; creators in fine/frizzy niches; demo → offer → review reel → Q&A.
5) Brand & Service
Promise faster, smoother, safer (ionic + constant temp + ALCI).
Sustainability: FSC box, replaceable heads, recyclable trays.
Service: 30-day returns + 180-day replacement.
6) Ops & Logistics
Initial buy: 800–1500 (9-in-1); 300–600 (Travel/Pro); ≤2 colors.
Safety stock = 7-day ADS × (transit + 7).
US bi-coastal 3PL; EU DE/PL; UK plug inventory; ship T-6 weeks for peak.
7) 90-Day Plan
D0–7 specs/attachments → samples → pre-compliance
D8–21 user tests → finalize → assets → site/listings
D22–35 pilot + type tests → freight/DDP → 10 shorts
D36–45 Amazon go-live + ads → Shopify launch → creators
D46–60 40+ reviews → A+ refresh → bundles/accessories
D61–90 Travel/Pro packs → gift sets → salon/retail outreach
8) FAQ
32 vs 40 mm? 32 mm: tighter curls/short hair; 40 mm: bigger waves/volume.
Heat damage? Constant temp + ceramic + ions; finish with cool shot.
Global use? 100–240 V with regional plugs.
Safety? US ALCI, EU CE (LVD/EMC) + overheat & bend tests.
PDP Bullets (EN)
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3-minute wrap-style blowout with 32/40 mm auto barrels
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9-in-1 versatility: 2 barrels + Elbow/Diffuser/Concentrator + Soft/Smoothing/Volumizing/Blowout brushes
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Ionic smoothness with fewer flyaways
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Safer by design: ALCI safety plug, multi-layer overheat protection
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Travel-ready: optional 100–240 V, ≤500 g body, compact pouch
Last Updated on 10/11/2025 by sales04
